BEGIN:VCALENDAR PRODID:-//eluceo/ical//2.0/EN VERSION:2.0 CALSCALE:GREGORIAN BEGIN:VEVENT UID:event-596 DTSTAMP:20260607T014219Z SUMMARY:European Study Research: Vienna DESCRIPTION:ESR Vienna: join for an amazing week full of companies\, cultur e and clubs! This year's destination of ESR Spring will be Vienna! From th e 10th until the 18th of May\, a group of 25 students\, 2 professors and 6 committee members will join together for a week to visit the beautiful an d vibrant city of Vienna to conduct research. The trip will consist of a c ombination of cultural activities\, company visits with the aim of finalis ing the research\, and chances to experience the amazing nightlife the cit y has to offer. European Study Research is an incredible event for student s. It is an opportunity to add something unique to your university experie nce\, a chance to broaden your network\, diversify your (international) sk ill set\, meet new people\, and an amazing way to create unforgettable mem ories. All of this in the exciting city of Vienna! Vienna\, the capital ci ty of Austria\, is an astonishing city with great history and exciting nig htlife\, combined with an unique combination of multinationals from a vari ety of industries and exciting startups with great prospects. This year\, the research theme will be ‘’Discovering the potential of Austria's di verse economy". You will be split up into teams of 5 students\, each with a specific sub theme to focus the research on. More information about the sub themes can be found under the theme tab. Your ESR experience begins wi th an opening dinner\, followed by 7 weeks of lectures\, dinners and socia ls every Monday night. A variety of different topics\, lecturers and point s of view will be discussed each week. After we return\, there will be ano ther 2 weeks of lectures before the final dinner in order to put the finis hing touches on our work. The total cost of joining the trip to Vienna wil l be €225\,-\, which includes train tickets\, accommodation and transpor tation during our stay\, as well as various other activities to take part in. The ESR experience is one that is unique\, and should not be missed! I n order to take part in this amazing project\, click on the register butto n! Applications open on the 8th of February and close on the 25th of Febru ary\, 23.59! This is also the deadline for sending your CV and motivation letter. The applications are open to bachelor students of the FEB with at least 45 ECTS and (pre-)master students. For any other remaining questions about this trip\, feel free to contact us at esrspring@ebfgroningen.nl.   ESR TIMELINE Application deadline Sunday the 25th of February\, 23:59 I nterviews and selection Monday the 26th of February until Thursday the 7th of March Introduction dinner Monday the 11th of March Weekly lectures\, d inners and socials (7 times) Every Monday at 18:00 from the 18th of March until the 6th of May\, with exception of the 1st of April (exams) Theme p arty Monday the 29th of April Research trip to Vienna Friday the 10th of May until Saturday the 18th of May Lecture\, dinner and social after the t rip (2 times) Monday the 20th of May and Wednesday the 5th of June Closin g dinner Wednesday the 5th of June   ESR WORKLOAD In the 7 weeks prior to the trip there will be a lecture (6-8pm)\, dinner (8-10pm) and a social ( 10pm onwards) every Monday which you will be expected to attend. In the le ctures we will discuss how to conduct research\, there will be presentatio ns by the various subgroups and several workshops. The dinners and socials are a great way to get to know everyone. Next to these activities you are expected to actually prepare your specific research together with your su bgroup\, which will mostly be done during the preparatory phase of the tri p. In total\, ESR will cost you about 6-10 hours per week. ESR Research MA IN RESEARCH THEME: DISCOVERING THE POTENTIAL OF AUSTRIA'S DIVERSE ECONOMY. The Austrian economy is quite remarkable. Austria is one of the world's w ealthiest countries\, ranked 12th in the world\, with a gross domestic pro duct per capita of $56\,802 in 2023. Vienna\, the capital\, is considered to be its most significant business hub and to be Austrian economic center \, outperforming the rest of the country. It accounts for more than a quar ter of all the jobs in the country and the total Austrian GDP. Hence\, it is a true powerhouse. Benefitting from exports\, tourism\, commerce\, and advanced manufacturing\, Vienna poses itself as a true business hub\, dome stically and internationally. It is consistently working to bolster its in ternational standing\, aiming to attract businesses\, foster employment\, encourage foreign direct investment\, and draw in top talent. Renowned for its high quality of life\, the city boasts an exceptional and highly deve loped infrastructure alongside a skilled workforce. Positioned strategical ly between Eastern and Western Europe\, Vienna has become an attractive hu b for numerous international companies\, universities\, and research insti tutions. This economic success is also the result of the diverse and resil ient nature of Vienna's economy. It thrives on international business\, wi th high industrial capacity but also a well-developed services industry wi th rich cultural traditions and modern research and technology. Vienna has a very supportive business environment\, both politically and economicall y\, allowing companies to succeed on a domestic\, regional\, and global sc ale. This contrasts with other large cities that depend on one or two indu stries.  Additionally\, in 2023\, Vienna received the title "Most Livable City" for the second time. This title aligns with the growing number of i nternational investors and businesses choosing Vienna as their operational base. Thus\, there seems to be immense potential for both domestic and in ternational companies\, but also for people to choose Vienna. How can comp anies\, organizations\, and institutions unlock this potential? As a parti cipant of ESR\, you will be divided into five subgroups to conduct researc h on the theme “Discovering the potential of Austria’s diverse economy ”. In these subgroups\, you will receive a separate subtheme\, and you w ill investigate research questions and conduct research specific to your s ubject. Every sub-theme is linked to the main research theme. During the l ectures and the preparations\, you will also get the chance to acquire the necessary skills to conduct business research and come up with a theoreti cal framework and conceptual model. Together with your subgroup\, you will discuss your findings during the lectures and get the chance to get feedb ack from the committee and the professors. The final product will be a res earch paper\, including advice from every group to the companies and organ izations we will visit in Vienna. All companies and organizations will rec eive your report. With the main research theme in mind\, we have establish ed five sub-themes by which we want to investigate our main research theme more thoroughly. These five sub-themes are: Digital Transformation\, Sus tainable Transition\, Innovation Climate\, Strategic Human Resource Manage ment (HRM)\, and lastly Political\, Legal &\; Economic Context. Subthem es -       Digital Transformation In the ever-evolving digital age\, m arked by the emergence of new players like TikTok and Meta\, companies in Vienna must adapt to the changing dynamic environment. Not only in Vienna but the entire world. Digital business\, in the broadest sense of the word \, is the process of using digital technologies to reshape and improve how businesses operate\, innovate\, and interact with customers. The utilizat ion of data and digital tools has become crucial for corporations\, provid ing valuable insights into their business landscape and enhancing their pr oducts and services. Although this can pose challenges\, their use often p roves their worth. For example\, during COVID-19\, when the pandemic broke out\, companies had no choice but to focus on digital business. The use o f Zoom or Skype is an excellent example of the impact digitalization can h ave on companies. -       Sustainable Transition Sustainability rev olves around the concept of meeting present needs without compromising fut ure possibilities\, urging companies to consider the planet and its inhabi tants. Vienna\, particularly\, stands out for its commitment to sustainabi lity\, characterized by excellent quality of life and a dedication to prot ecting the climate and resources. This theme opens the door to a bunch of potential research topics. Think of everything that falls under sustainabi lity and the transition to a greener future. Everyone is affected by this. With this\, you could research Corporate Social Responsibility. CSR has b een gaining a lot of traction over the years and it's becoming increasingl y important. You can dive into how companies are trying to be more sustain able\, the challenges they face\, and the benefits or opportunities that c ome their way. This is quite a broad theme\, which means that there are a lot of topics to research. It is up to you and your group! You have the fr eedom to explore various aspects of sustainability\, from CSR to consumer perceptions\, allowing you to explore what you truly find interesting and which contributes to the broader theme of discovering the potential of Aus trias diverse economy. -       Innovation Climate This subgroup's p rimary focus lies in researching how companies in Vienna maintain their co mpetitive edge through innovation. Innovation propels companies forward\; as the Dutch saying goes\, "stillstand is achteruitgang" - standing still is moving backward. It ensures that companies stay ahead in the market\, a dapting to changes and uncertainty. Innovation is crucial for businesses\, facilitating faster market penetration\, increased competitiveness\, and the creation of new opportunities. Essentially\, innovation is the corners tone of achieving and sustaining leadership in the global market. Vienna's position as the 17th in the Global 500 City Rankings Results of Innovatio n Cities Index 2022-2023 underscores its dedication to innovation. Austria 's investments in research and development\, alongside its thriving indust ry clusters\, attract foreign companies and startups. Moreover\, the city fosters a tight-knit relationship between education\, business\, and innov ation\, offering incentives for research. Austria also stands out within t he EU\, leading in patents and trademarks relative to its GDP\, surpassing innovation leaders like Denmark\, Sweden\, and Finland. This has resulted in Vienna emerging as a hub for international business and startups. -        Strategic Human Resource Management (HRM) Human resource manag ement (HRM) in Vienna represents a vital component of the region's economi c landscape. Human resources can be described are a part of the intangible assets of an organization and are valuable since employees have a unique skills and knowledge that contribute to the success of an organization. Th ese human resources also come with a price. For example\, labor costs can be a reason for companies to seek other places to run their production. Ho wever\, human resources can also be one of the reasons why a company decid es to produce in that specific location. Knowledge in the field of technol ogy for example can make a place very attractive for companies operating f or example in the high-tech industry. Therefore\, understanding the distin ct characteristics of HRM in Vienna and its impact on business success is crucial. Also for businesses this is crucial. For example\, talent acquisi tion and retention represent an important  aspect of HRM in Vienna. How c an organizations and businesses improve this aspect in their business? Wha t is unique about HRM in Vienna that might contribute to the success of bu siness organizations and how does this contribute to the attractiveness of Vienna? How can companies improve their HRM practices? -       Pol itical\, Legal &\; Economic Context This sub theme encompasses a broad spectrum of factors shaping the business climate in Vienna\, offering many different areas to research. Regarding political and legal considerations \, the focus is on regulations\, laws\, and policies that exert significan t influence on businesses of all sizes. Examples include tax incentives fo r R&\;D\, which can benefit startups\, and regulatory measures like the UK sugar tax\, which impact multinational corporations such as Coca-Cola. Economic considerations delve into stability\, currency strength\, recess ion\, exchange rates\, disposable income\, inflation\, and other financial conditions that shape market dynamics. While these factors may be beyond direct control\, understanding and adapting to them is essential for strat egic planning. Vienna boasts a high level of social security\, political s tability\, and legal certainty\, contributing to its reputation for a high standard of living. In sum\, Vienna's political\, legal\, and economic la ndscape offers a fertile ground for businesses to thrive\, underpinned by stability\, innovation\, and strategic positioning in the heart of Europe. ESR Partners:       DTSTART:20240509T220000Z DTEND:20240517T220000Z END:VEVENT BEGIN:VTIMEZONE TZID:UTC BEGIN:STANDARD DTSTART:20240509T220000 TZNAME:UTC TZOFFSETTO:+0000 TZOFFSETFROM:+0000 END:STANDARD END:VTIMEZONE END:VCALENDAR