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SUMMARY:ESR Fall: Budapest
DESCRIPTION:ESR Fall Trip: competitiveness in a rapidly changing global en
 vironment Budapest has developed into one of Central Europe’s most impor
 tant economic and business centres. Thanks to its strategic location in th
 e heart of Europe\, strong infrastructure\, skilled workforce\, and connec
 tions to both Western and Eastern European markets\, the city has become a
 n attractive location for multinational enterprises\, investors\, and inno
 vative businesses. Over the past decades\, Budapest has increasingly posit
 ioned itself as an internationally connected business hub. Foreign direct 
 investment\, technological development\, digitalisation\, and access to Eu
 ropean markets have contributed significantly to the city’s economic gro
 wth. At the same time\, Budapest operates in a rapidly changing global env
 ironment in which technological innovation\, sustainability\, labour marke
 t developments\, and economic and political uncertainty are becoming incre
 asingly important. Budapest’s development is not limited to one particul
 ar industry. International companies\, financial and professional services
 \, technology firms\, manufacturing companies\, and a growing innovation e
 cosystem all contribute to the city’s economy. At the same time\, develo
 pments such as artificial intelligence\, changing labour markets\, sustain
 ability requirements\, and international investment flows are reshaping th
 e way companies operate. This makes Budapest an interesting case study for
  examining how a European city can remain competitive and continue its eco
 nomic development in a rapidly changing global environment. European Study
  Research: an unforgettable academic experience European Study Research (E
 SR) is an incredible opportunity for students to enrich their academic jou
 rney. It allows you to combine academic research with company visits\, int
 ernational exposure\, and an unforgettable group experience. During ESR\, 
 you will expand your professional network\, develop valuable research skil
 ls\, and gain insight into how theory translates into practice in an inter
 national business environment. Your ESR experience begins with an opening 
 dinner\, followed by several weeks of lectures\, dinners\, and socials eve
 ry Monday evening. Throughout this period\, various academic topics\, rese
 arch methods\, and perspectives will be discussed. After the research trip
 \, additional lectures will take place\, concluding with a final dinner to
  complete the research process. The highlight of the program is a seven-da
 y research trip to Budapest from November 21st until November 28th\, where
  25 students\, 2 professors\, and 6 committee members will combine academi
 c research with company visits\, culture\, and social activities. Main res
 earch theme The Competitiveness and Economic Development of Budapest in a 
 Rapidly Changing Global Environment As a participant in ESR Budapest\, you
  will conduct research into the factors that contribute to Budapest’s co
 mpetitiveness and economic development. The research focuses on how Budape
 st is adapting to technological\, economic\, environmental\, and social de
 velopments in order to remain competitive in an increasingly interconnecte
 d and rapidly changing global environment. Participants will be divided in
 to subgroups\, each focusing on a specific subtheme related to Budapest’
 s competitiveness. These subthemes will guide your research questions and 
 together provide a comprehensive analysis of the opportunities and challen
 ges facing Budapest. Throughout the program\, you will develop essential r
 esearch skills\, including: Building theoretical frameworks Designing conc
 eptual models Conducting academic and applied business research You will r
 egularly present your findings during lectures and receive feedback from p
 rofessors and the ESR committee. The final deliverable will be a comprehen
 sive research paper\, including recommendations from each subgroup\, which
  will be presented to the companies and organizations visited in Budapest.
  Research subthemes Digitalisation Digitalisation is becoming increasingly
  important for the competitiveness of cities and businesses. New digital t
 echnologies can increase productivity\, improve business processes\, and c
 reate new opportunities for economic growth. This subtheme examines how di
 gitalisation contributes to Budapest’s competitiveness and economic deve
 lopment\, and how businesses in the city are adapting to an increasingly d
 igital economy. Innovation and Artificial Intelligence Innovation plays an
  important role in strengthening Budapest’s long-term economic developme
 nt. Emerging technologies such as artificial intelligence are changing ind
 ustries\, creating new business models\, and influencing how companies com
 pete internationally. This subtheme investigates the role of innovation in
  Budapest’s economic development and the speed at which Budapest adopts 
 new innovations compared with the rest of Europe. Sustainability and CSR S
 ustainability is becoming an increasingly important consideration for gove
 rnments and businesses. Companies are expected to combine economic perform
 ance with environmental and social responsibility\, while cities face the 
 challenge of achieving economic growth in a sustainable way. This subtheme
  explores how sustainable urban and economic development affects Budapest
 ’s competitiveness\, with particular attention to sustainability strateg
 ies and corporate social responsibility. Job (Dis)placement and Labour Mar
 ket Dynamics Technological developments\, demographic changes\, and changi
 ng business needs are transforming labour markets across Europe. These dev
 elopments can create new employment opportunities while simultaneously cha
 nging or replacing existing jobs. This subtheme focuses on how changes in 
 the labour market influence Budapest’s ability to remain competitive\, i
 ncluding how businesses and employees respond to changing skill requiremen
 ts and technological developments. Foreign Direct Investment Foreign direc
 t investment plays an important role in Budapest’s economy and its posit
 ion as an international business location. International companies bring c
 apital\, employment\, knowledge\, and connections to global markets. This 
 subtheme examines why Budapest appeals to foreign companies and investors 
 and how foreign investment contributes to the Hungarian economy. It can al
 so explore how developments surrounding EU funding influence Hungary’s a
 ttractiveness to international businesses and investors. Risk Management a
 nd Economic Resilience Operating in a rapidly changing global environment 
 also creates economic\, political\, and social risks. The ability of citie
 s and businesses to respond to uncertainty can therefore have a major infl
 uence on long-term competitiveness. This subtheme investigates how Budapes
 t can manage economic\, political\, and social risks to maintain long-term
  competitiveness\, including the potential role of European funding and Hu
 ngary’s Recovery and Resilience Plan in shaping the business environment
 . The six proposed areas correspond to the technological\, innovation\, en
 vironmental\, social\, strategic\, and external factors identified in the 
 research document. Practical information The total cost of participating i
 n ESR Budapest will be 250 euros and includes transportation to Budapest\,
  accommodation and various group activities. Applications are open to bach
 elor students of the Faculty of Economics and Business with at least 45 EC
 TS\, as well as (pre-)master students. The ESR experience is one that is u
 nique\, and should not be missed! In order to take part in this amazing pr
 oject\, click on the register button here on the right! After that\, send 
 your CV and motivation letter to esrfall@ebfgroningen.nl Applications clo
 se on the 17th of September 23:59!. ESR Timeline Application deadline: 17t
 h of September Interviews and selection Introduction dinner Weekly lecture
 s\, dinners\, and socials Research trip to Budapest 21st until the 28th of
  November Lectures and socials after the trip Closing dinner ESR Workload 
 In the weeks prior to the research trip\, participants are expected to att
 end a lecture\, dinner\, and social every Monday evening. During the lectu
 res\, research methods will be discussed\, subgroup presentations will tak
 e place\, and workshops will be organized. In addition\, participants are 
 expected to work on their research assignments with their subgroup. On ave
 rage\, ESR requires approximately 6–8 hours per week.
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