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About Belsimpel

Who are we

Belsimpel is part of the Gomibo Group. A group of companies founded in Groningen with one goal: to change the Mobile World. The following companies do this in a lot of different ways:

  • Belsimpel - offering cell phones, tablets, subscriptions and accessories where we have made the choice process dramatically easier and more complete for you. With smart technical innovations we simply provide you with the best platform to find what suits you at low prices.

  • Gomibo - this is the international name under which we offer Belsimpel's services across Europe.

  • Tulip Assist - cell phone insurance is often expensive and has poor conditions. That's why we set up our own insurance company to provide customer-oriented insurance for your phone and subscription.

  • Verifai - ID verification software that dozens of large customers are already using to ensure that business users really know who their customers are.

They are different companies and products, but we all work together as one big team.

Our head office is in the heart of Groningen, where all companies are located and where Belsimpel was founded in 2008. Besides the office, there are 7 stores spread throughout the Netherlands. In 2020 we made the step to the rest of the European market under the brand name Gomibo and now we ship to 16 European countries. Our team has more than 650 ambitious colleagues. Together we go the extra mile every day to make the mobile world a little bit better.

What we do

As Belsimpel has been growing every year (turnover of 408 million in 2020), our business and order-processing systems are constantly subjected to necessary and substantial efficiency improvements. No day is the same! As Belsimpel is constantly evolving, you’ll be able to grow within the company. This means you’ll face a steep learning curve and your work will directly impact the entire company. That’s not all: Belsimpel is already the biggest online telecom retailer in the Netherlands. We offer our Dutch customers millions of combinations of phones, hardware and accessories and we want to do the same for all our European customers. That’s why we’ve made the step to go international in 2020. At the moment we are doing business in almost 30 European countries! 

We are constantly looking for improvement. In our service, on the website or in the logistics process: there is always room for improvement. Always wanting to do everything better is in our blood. In e-commerce, it's all about the details, which is why a driven and competitive team is so important.

Will you take on this challenge with us?

We have many suitable challenges for students of the faculty of Business and Management: whether you’re for example following a Marketing, Management, Finance or Supply Chain related study, we’ve got opportunties for you! Put theory into practice and help improve Belsimpel by cultivating our brand positioning or analysing and optimising our logistical and purchasing processes. 

Love solving complex puzzles every day and want to be part of our winning spirit? We have plenty of study related parttime and fulltime positions. Not sure what you’re looking for? Follow one of our Traineeships! For more information, please visit

Alumnus of EBF at Belsimpel:

My role as team leader of Customer Service is incredibly diverse. As Belsimpel grows every year, no day is the same. I learn something new every week! I’m able to put my bachelor’s degree in Business Administration and master’s degree in Change Management to good use. For instance, I’m able to use themes discussed in my HRM course in the daily management of my team: How can I motivate them and how can I adapt my management style to suit the various needs of my colleagues? As I am also focused on the continued development of the department, I am closely involved in the execution of various Business Development projects. Due to courses like Change Management, I know what is needed to create change and get colleagues on board. All my colleagues are very driven and motivated, and we believe it is important to improve constantly. Courses like Strategic Management have taught me the necessary requirements for setting and achieving objectives.

- Team leader Customer Service at Belsimpel